WHY VIDEO?

OneCrewMedia provides the means to get any video format on your website,  YouTube, Facebook, Instagram and more. We produce and optimize videos for streaming efficiency and a better user experience.

 

VIDEOS ARE GOOD FOR SEO

Simply plopping a mediocre video on your website will not necessarily improve your Search Engine Optimization. But a well-done video can help you build backlinks to your site, keep visitors on your page longer and more easily convert them into leads.

VIDEOS ARE POPULAR ON MOBILE

Fifty-one percent of all videos played online are on mobile devices. As mobile marketing becomes an increasingly important part of inbound strategies, the importance of video can’t be discounted.

SOCIAL MEDIA LOVES THEM

Social media loves videos. Sixty-five percent of ad impressions on Instagram were from video content, and people watch 100 million hours of video on Facebook a day. And those are just on the social sites that aren’t primarily devoted to video. People watch a billion hours of video each day on YouTube.

VIDEOS ARE GOOD FOR CONVERSIONS

Use of video on a web page can increase average order value by more than 50 percent and improve conversion rates by nearly 10 percent. In addition, use of the word “video” in an email subject line leads to a 19 percent increase in open rates and boosts click-through rates by 65 percent.

STILL WONDERING?

Let's face it: videos are the way a lot of people prefer to consume content. Four times as many consumers say they would rather watch a video about a product than read about it, and 43 percent of consumers have said they want to see more video content.

You can appeal to a new set of leads. One analysis of how users interact with content found that people who choose video content over text on one visit to a site are more likely to do so again on future visits, just as people who choose text are more likely to do so again as well. That suggests people generally have a clear preference and if your inbound strategy lacks video content, you may be missing out on the leads who prefer it.

Clearly, video marketing should become a part of your inbound strategy if it isn’t already.

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