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Humans are visual creatures. Ninety percent of the information transmitted to the brain is visual, so it’s no surprise that visual storytelling catches your audience’s attention. Studies have shown that our brains retain and transmit much more information — and process it more quickly — when it’s delivered visually.

Videos are processed 60,000 times faster than text in the human brain. The average human attention span has reduced, meaning you have little time to catch a prospective customer’s attention. Today you cannot afford not having videos in your inbound marketing strategy

1. Leadership Videos

Leadership videos showcase your expertise. They share a new idea or approach to a major aspect of your industry.

2. Culture Videos

Recently, a new element has come into play when deciding whether you want to work with, or for, a company: culture. A company’s culture is ultimately its personality and the environment employees work in and that customers or clients get to be a part of.

3. Demo Videos

Demo videos are a great way to show off your product. Regardless of your industry, you can walk users through new features that are about to launch or give a condensed tutorial on how to use them effectively. However, just because you know your product well, doesn’t mean you’re going to have a successful demo video.

4. Emotional Videos

Emotional campaign videos tend to be our favorite type because they go for a deeper impact, often touching on the company’s values or mission instead of focusing on its product and services. What you do is great but why you do it is even better.

5. Educational or Explainer Videos

Educational videos tell viewers about your business or product, hitting on three main points: What your product or service is, the benefit behind it and how it works

6. Customer Testimonial Videos

The best thing about videos is its ability to tell a vivid story. All too often, companies get caught up in showing their products and services and talking about themselves, but at the end of the day, it should be about their customers and how your product or service is impacting their lives.


Set your firm apart. Increasingly videos are becoming the primary way of communicating online. Whether you are considering a promotional or corporate video, "going video" is a terrific way to showcase your products, services, and processes.


Grow your brand. One analysis of how users interact with content found that people who choose video content over text on one visit to a site are more likely to do so again on future visits, just as people who choose text are more likely to do so again as well.


Engage your audience. Social media loves videos. Sixty-five percent of ad impressions on Instagram were from video content, and people watch 100 million hours of video on Facebook and a billion hours on YouTube each day! Talk once, be heard million of times.


Improve Search Rankings. A well-done video can help you build backlinks to your site, keep visitors on your page longer and more easily convert them into leads. Company profile videos, product reviews, and troubleshooting videos are a proven way to improve your rankings.




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